Freeman told Grub Street that once the new cans hit New York bodegas, “it was pretty immediate.we couldn’t make it fast enough.” The drink, with as much alcoholic impact as roughly four beers and as much caffeine as roughly a cup and a half of coffee, tasted horrendously sweet, like rotting Fruit Gushers. The alcohol content also doubled, taking the can from six to a whopping 12 percent ABV. In its second, 2008 iteration, the one that would lift the beverage to notoriety, Four gained its “Loko,” grew to tall-boy size, cut the wormwood, and got a flashy neon camo look. And while the rise and fall of the original Four Loko happened in less than two years, few products have made such a lasting impression on the American drinking consciousness. Four Loko, of course, is still available, but the original formula-lovingly dubbed “blackout in a can,” and frankly, a menace to society-has been off shelves for ten years now. It’s been a decade since that fateful day-a decade of tamer drunken adventures, a decade of having to mix vodka and Red Bull yourself, a decade that enabled the rise of the zero-sugar-added hard seltzer. And so a small but mighty band of New Yorkers came together to mourn their blackouts, pukes, and raging hangovers together. It was November 17, 2010, and earlier that day it had been announced that after months of legal headaches, Four Loko would remove the caffeine and other stimulants from its controversial beverage formula. Some brought their guitars and bongos to play in tribute, and others shared stories about the good times. A small crowd gathered in New York City's Union Square with candles for the vigil.
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